1. Background: The Rolex Festival was initiated in 2016 as a way to promote the rolex, a unique Ugandan street food that has gained popularity both locally and internationally. 2. Date and Duration: The festival is typically held annually, usually taking place in July or August. The festival usually lasts for one or two days, featuring various activities and events centered around the rolex. 3. Rolex Origins: The rolex is a simple and delicious street food that originated in Uganda. It consists of a rolled chapati (flatbread) filled with scrambled eggs and sometimes accompanied by other ingredients like tomatoes, onions, cabbage, and peppers. 4. Activities: The Rolex Festival offers a range of activities for visitors to enjoy. These include cooking competitions, rolex-making demonstrations, live music performances, dance showcases, cultural displays, and food stalls serving different variations of the rolex. 5. Cultural Exchange: The festival provides a platform for cultural exchange, as visitors can experience not only the diverse flavors of the rolex but also witness Ugandan music, dance, and traditional attire through performances and exhibitions. 6. Culinary Challenge: During the festival, there are cook-offs and culinary challenges where chefs and enthusiasts compete to create the most innovative and delicious variations of the rolex. This adds a competitive and entertaining element to the festival.

7. Vendors and Food Stalls: The festival attracts a multitude of food vendors and stalls where visitors can sample different types of rolexes, as well as other Ugandan street foods and snacks. It provides an opportunity for local businesses to showcase their culinary skills and products. 8. Street Party Atmosphere: The festival creates a festive and lively atmosphere, with the streets of Kampala filled with people enjoying the delicious cuisine, vibrant music, and cultural performances. 9. Tourism Promotion: The Rolex Festival has not only become a popular event among locals but also attracts a significant number of domestic and international tourists. It contributes to the promotion of Ugandan cuisine and cultural tourism. 10. Economic Impact: The festival has a positive impact on the local economy, providing a platform for small food vendors and entrepreneurs to showcase their products and generate income. It also contributes to the overall growth of the culinary and tourism sectors in Uganda.